Copy-ready email templates for every stage of the hotel procurement cycle
Each template is designed for B2B hotel procurement communications. Replace bracketed placeholders with your specific details, customize the body to match your products, and send through your email platform or CRM.
| Template | Trigger / Timing | Category | Expected Open Rate |
|---|---|---|---|
| Cold Outreach to Hotel Procurement | Initial prospecting | Outreach | 25-35% |
| RFP Follow-Up | After RFP submission | Follow-Up | 40-55% |
| Sample Kit Introduction | After initial interest | Outreach | 35-45% |
| Trade Show Follow-Up | 24-48 hrs after event | Follow-Up | 45-60% |
| Contract Renewal Reminder | 90 days before expiry | Retention | 50-65% |
| New Product Announcement | Product launch | Nurture | 30-40% |
| Seasonal Promotion | Pre-season planning | Nurture | 28-38% |
| Quarterly Business Review Invitation | End of quarter | Retention | 45-55% |
Hi [First Name],
I came across [Hotel Name]'s recent [renovation announcement / expansion project / new property opening] and wanted to reach out.
At CMF Doors, we specialize in fire rated doors, automatic door systems, custom wood and steel doors, and architectural hardware for hotel properties. With 40+ years of AHC-certified expertise, we handle everything from specification writing to installation and ongoing maintenance. We serve commercial and institutional clients across Ontario's Niagara Region, with AAADM-certified automatic door inspections and full in-house installation teams.
Three things that set us apart for hotel procurement:
1. AHC-certified consulting -- Norm Schwenker brings 40+ years of door specification expertise to every project
2. Fire code compliance -- fire-rated doors, AAADM inspections, and code-compliant hardware from a single source
3. Full-lifecycle service -- consulting, fabrication, installation, locksmith, and preventative maintenance all in-house
Would you be open to a 15-minute call this week to discuss your door and hardware needs for [upcoming renovation / fire compliance audit / new build]?
Schedule a CallHi [First Name],
Thank you for including CMF Doors in your RFP process for [Project Name]. We submitted our proposal on [date] and wanted to follow up.
A few points I'd like to highlight from our submission:
Pricing: Our quote includes volume-based pricing for door and hardware packages, with additional discounts for multi-property agreements. All fire-rated doors include certification documentation.
Lead Times: Standard steel doors and frames ship in 4-6 weeks. Custom wood doors and specialty hardware require 8-12 weeks. We maintain stock on common commercial sizes.
Samples: We are ready to ship a curated sample kit to your project team immediately.
I would also be happy to arrange a product demonstration or connect you with references from similar hotel projects we've supplied.
Do you have 20 minutes this week for a brief review call?
Book a Review CallHi [First Name],
Following our conversation about your Doors & Hardware requirements, I have put together a customized sample kit for [Hotel Name].
Your kit includes:
-- Fire-rated door cross-section sample (90-minute rating) -- our most specified for hotel corridors
-- Hardware finish samples in satin chrome, brushed nickel, and oil-rubbed bronze -- our top hotel finishes
-- Yale smart lock sample unit -- demonstrating our touchless entry partnership
-- Full specification sheets and pricing for each product
-- Case study from a comparable [hotel tier] installation
The kit ships via [carrier] with tracking and typically arrives within 3-5 business days.
Could you confirm the best shipping address? I will have it dispatched this week.
Confirm Shipping AddressHi [First Name],
It was great meeting you at [Trade Show Name] on [day]. I enjoyed our conversation about [specific topic discussed -- renovation plans, sustainability goals, product challenges].
As promised, here is what I am sending your way:
-- Product catalog for our Doors & Hardware range (attached)
-- Pricing sheet for [hotel tier] properties
-- Case study from [similar property] showing [specific result]
I would also like to schedule a sample kit shipment to [Hotel Name] so your team can evaluate our products firsthand.
Are you available for a call [next week] to discuss your [project timeline / procurement cycle]?
Schedule Follow-Up CallHi [First Name],
We are excited to introduce [Product Name], our latest addition to the CMF Doors commercial door and hardware range.
Designed for high-traffic hotel environments and code-compliant installations, [Product Name] delivers:
-- [Key Feature 1] -- [benefit for hotel operations]
-- [Key Feature 2] -- [durability/performance metric]
-- [Key Feature 3] -- [sustainability certification]
This product is ideal for [hotel tier] properties undergoing [renovations / new builds / refreshes] and is available in [X] finishes with [lead time] delivery.
Early-order pricing is available through [date]. Request a sample to evaluate in your property.
Request Product SampleHi [First Name],
As [Hotel Name] plans for the upcoming [season / quarter], we wanted to share our seasonal door maintenance and procurement program.
For orders placed before [date], we are offering:
-- [X]% volume discount on orders above [quantity]
-- Complimentary sample kit for new product evaluation
-- Extended payment terms (Net 60) for qualifying accounts
-- Priority delivery for seasonal refresh timelines
Many hotel clients use [season] as the optimal window for door and hardware refreshes -- aligning with off-peak occupancy when corridor doors, lobby entries, and automatic door systems can be upgraded with minimal guest impact.
Would you like to schedule a planning call to review your requirements?
Plan Your Seasonal OrderHi [First Name],
Your CMF Doors preventative maintenance and supply agreement for [Hotel Name] is up for renewal on [renewal date].
Over the past [contract period], here is what we have delivered:
-- [X] orders fulfilled with [Y%] on-time delivery rate
-- [Product performance metric] across your installed base
-- [Z] dedicated support interactions with [satisfaction score]
For your renewal, I would like to discuss:
-- Updated pricing for your current volume levels
-- New products added to our Doors & Hardware range since your last order
-- Multi-year agreement options with enhanced terms
-- Expansion to additional properties in your portfolio
Could we schedule a renewal review call in the next two weeks?
Schedule Renewal ReviewHi [First Name],
I would like to invite you to our Q[X] Business Review to discuss our partnership and plan for the quarter ahead.
Proposed agenda:
1. Performance Review -- Door installations completed, maintenance calls resolved, inspection results
2. Product Updates -- New door systems, smart lock integrations, and touchless entry options
3. Cost Optimization -- Preventative maintenance savings and volume pricing review
4. Upcoming Projects -- Renovation pipeline and procurement planning
5. Feedback -- Service improvements and process optimization
I have prepared a performance dashboard for [Hotel Name] covering the past quarter. The call typically runs 30-45 minutes.
Please select a time that works for your team:
Book QBR Meeting